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Meet the trends

Key trends in 2021

Sensorial Textures

Consumer desires to experience new sensations from their beauty products

Sensorial Textures

Journey to zero waste

Providing easy ways to use less plastic and less water in beauty care

Journey to zero waste

Certified Natural Claims

Consumer demands for natural related claims

Certified Natural Claims

Conditioning and Care

Hair care and skin care are merging – looking after your scalp never felt so good

Conditioning and Care

Mild, Luxurious Cleansing

Discover the trends for mild, gentle and luxury cleansing for hair face and body

Mild, Luxurious Cleansing
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