Innospec Personal CareConditioning and Care

Hair care trends and skin care trends are merging, as more consumers want to take care of the skin on their head; their scalp! Consumers also now demand milder hair care, as well as skin care. Mildness can be said to be an evergreen trend and this is reflected in the way the Innospec team develop hair care formulations. We know which levels and combinations of our ingredients will give effective but mild solutions, with the claims consumers look for, such as natural, sulfate-free and anti-dandruff.

“We are experts in this category and have been developing hair care formulations with different ingredient combinations, for many years. Maintaining healthy hair requires an effective, mild shampoo to remove dirt, sebum and pollution, followed by a range of conditioning type treatments to provide various ‘healthy’ benefits such as manageability, stylability, volume, soft feel, damage protection and shine. We have many formulations in our collections to help you create something special.”

Sarah Glynn, Applications Chemist Personal Care

Good to know

Hair care is a focus category for beauty and since the pandemic, people are taking more care of their hair:

2020
Mintel identified

gaps for scalp focused innovation for hair care
39%
of US hair product users

are interested in clean and mild products
2019
over 16%

of hair care products launched globally had the claim ‘anti-dandruff’, up 4% from 2015
4x
longer lasting shampoos

made when the merge of sustainability and hair and concentrated shampoo bottles
90%+
of people

agree that scalp care can improve their hair health

Create an effective formulation that ticks all the boxes

Scalp care is becoming increasingly popular in the world of hair care. Many brands are now developing hair care products that talk about scalp health as well as hair health, making scalp care and skin care merge. There has been an ever-growing trend in hair care products that mention scalp care in their product marketing. Here are Innospec we are perfectly placed to provide formulators with scalp and hair health related formulations and tips on how to use the ingredients in the right combination, for maximum effect. Our mild, sulfate-free ingredients makes formulating to meet this huge trend, really simple.

Conditioning and Care

Good to know

Mintel identified

of US hair product users

over 16%

longer lasting shampoos

of people

Create an effective formulation that ticks all the boxes

Want to create a ground breaking hair care and scalp care formula?