Each consumer has different expectations from the beauty products they use, depending on their generation. As manufactures and suppliers of ingredients for beauty and personal care, we have the expertise, creativity and knowledge to inspire your next formulations, with endless opportunities for any generation.
Baby Boomers (1946 - 1964)
Baby Boomers represent a vital consumer segment in the personal care market, seeking products that align with their evolving lifestyles. Health and wellness take center stage for this generation, prompting a demand for age-specific solutions, including skin and hair care products that address visible signs of aging.
Defy expectations with formulations designed to retain, preserve and protect skin and hair.
Generation X (1965 - 1980)
Generation X seeks refreshing new products and effective ingredients to elevate their personal care routines as they begin to experience signs of aging. They’re particularly attuned to changes in hair and skin condition and seek solutions that address moisture loss and promote vitality. Gen X consumers appreciate natural products that deliver visible results and prioritize multi-functional options that streamline busy lives.
Find new routines with caring ingredients and fresh formulations to update your regime.
Generation Y (1981 - 1996)
Generation Y is characterized by a strong preference for products that deliver multi-functional benefits. Their demands are shaped by digital savvy, budget awareness, and an emphasis on personalization. This generation regards hair care as equally important as skin care. Influenced by online reviews and social media trends, Gen Y prefer shopping online and values natural, ethical products made with organic and cruelty-free ingredients. With a keen focus on sustainability, they look for eco-friendly packaging and ingredient transparency.
Take a moment with low impact formulations for when you’re on the move or short on time.
Generation Z (Late 1990s - Early 2000s)
Generation Z is reshaping the personal care landscape with a unique perspective rooted in their values. Growing up in a digital age, they are acutely aware of environmental and social issues and seek products that resonate with their identities and principles.
Care without compromise with ingredients and formulations that put the planet first.
Generation A (2010 - 2025)
Generation A is beginning to make a notable impact on the personal care market, becoming savvy consumers of beauty products ranging from serums and toners to moisturizers and sunscreens. Growing up with technology, they embrace interactive experiences and prefer personal care products that are enjoyable to use. They often look to their Gen Y parents and Gen Z siblings for inspiration and access to the latest trends.
Kindness is strength giving you the power of gentle cleansing.
Discover our wonderland of innovative ingredients and new formulations:
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