“Textures have become more important to the consumer over recent years and different textures are something that we love to play around with in the Innospec labs. We have a wide range of sustainable jellies, butters, cleansing sticks, scrubs and bath bombs available – all of which can be modified according to your desire of texture, scent and skin-feel”

Good to know

Different textured products are enjoyable for consumers to use

  • 69%

    of 16-24 yr old

    Italian beauty buyers are excited about products that are fun to use

    Mintel say
  • 3yrs

    the past 3 years

    jelly textures has been the most popular sub-category for skin care

  • 14%

    growth in 2018

    of products labelled as transforming textures

  • 9,500+

    products

    for face, body and hair cleansing have been launched that use the word texture, since 2015

Using existing ingredients to create new textures

Using existing ingredients to create new textures

We believe there is scope for renewed creativity using existing product offerings, so we aim to inspire and educate our formulators looking to create an exciting formulation. Our surfactants can be formulated into several novel applications, whether it is solid jellies, whipped meringues, foaming scrub butters jelly texture bubble baths or solid conditioning travel friendly shampoos, multifunctional cleansing sticks and facial washes.

Find the right ingredient for your desired texture:

  • Low viscosity jellies featuring Pureact WS-70
  • Hard texture jellies featuring Pureact Gluco C and Empicol® CZ/N
  • Scrubs featuring Iselux®
  • Whipped meringues featuring Pureact I-85EC and Pureact WS Conc
  • Bars featuring Iselux® and Pureact WSP
  • Butter shampoos featuring Iselux® and Pureact I-78P
  • Sticks featuring Iselux® and Pureact WS Conc

Want some inspiration for formulating new textures?

Here are the ingredients we recommend:

  • Unique, sulfate-free Isethionate surfactant range. Produces a dense, creamy lather with high flash foam for a luxurious shower experience. Mild, low irritation surfactant, ideal for sensitive skin. Excellent water solubility for use in crystal clear systems. Easy to handle forms available: high concentrated flake, cold process liquids and surfactant concentrates – making manufacturing an easy process. Readily biodegradable and derived from natural resources making Iselux® environmentally friendly. pH stability range 5.0–9.0 providing a flexible formulating experience and preservative compatibility freedom.

  • Taurate surfactant range Innospec’s range of taurate surfactants provide exceptional flash-foam and ae excellent for formulating at extreme pH making them suitable for acne-prone, sensitive skin. Mixed foam profile, ability to create large and small bubbles. Mild surfactant with low irritancy profile. High foaming in the presence of oil and sebum, suitable for anti-acne applications. Variety of forms available in powder, paste and mobile liquid providing an easy manufacturing. Readily biodegradable and derived from natural resources making these grades environmentally friendly.

  • Isethionates range that produces a dense, creamy lather. Mild, low irritation surfactant, ideal for sensitive skin. Low water solubility, but can be used at low levels with certain co-surfactants to give clear systems with enhanced creamy foam properties. It can also be used at higher levels in opaque systems for further foam enhancement, if desired. Ideal for making mild, long lasting sticks and bars. Different forms available: flake, powder and noodle. Making manufacturing an easy process. Readily biodegradable and derived from natural resources making these grades environmentally friendly. pH stability range 6.0–8.0.